The Future of UX Research: AI-Mediated Conversations | Interview with Matteo Cera, Glaut
In episode 26 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Matteo Cera, Co-Founder and CEO at Glaut. Matteo discusses how AI-moderated interviews are bridging the gap between qualitative and quantitative research, enabling global insights in hours, and shifting UX research from surveys to natural conversations.
“We think AI-moderated interviews can become the standard of the industry, merging efficiency with the depth of qualitative insights.”
Glaut is an AI-powered research platform that integrates qualitative depth into surveys through AI-moderated interviews, enabling researchers to collect, analyze, and interpret insights faster and at scale.
Key topics and takeaways from this AI 4 UX conversation include Matteo’s view on:
Blending Qual and Quant Research: AI-moderated interviews (AMIs) enable researchers to scale qualitative insights while maintaining the depth of human conversation.
Global Speed and Scale: AI-powered analysis allows for real-time synthesis of qualitative responses across multiple languages, cutting research timelines dramatically.
From Surveys to Conversations: The shift from text-based surveys to AI-moderated voice interactions makes research more intuitive and engaging.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
