ABOUT US

Harness the Power of Psychology to Design Brilliant Products

“By deeply understanding humans we can grow businesses and improve people’s lives.” --John Whalen, Founder, Brilliant

The Brilliant Experience Philosophy

OUR APPROACH

Brilliant provides insights about how people work and live, competitive intelligence about the market, and partners with our clients to create innovative new products. In each of these, we seek to understand how people are thinking and the why behind their behaviors to give our clients an unfair advantage.

Brilliant Founder and CEO John Whalen, PhD

FOUNDER

John specializes in memory, problem solving, attention, language, calculation and numerical processing. While he’s informed a wide variety of innovations with Fortune 100 companies and well funded startups, his passion is humanizing new AI tools. John looks forward to propelling your business into the future by helping you understand how to make AI products and services that “speak human”, resonate with humans, and drive a difficult to repeat competitive advantage for your business.

Meet Brilliant’s psychologists and researchers.

OUR TEAM

Sarah Fairchild, PhD

SENIOR USER EXPERIENCE RESEARCHER - Psychological Research, Product Strategy + Design Innovation
Sarah specializes in linguistic processing, category formation, and social cognition. Prior to joining Brilliant, she applied her expertise in human cognition and research methods to the development of medical devices. She strengthens Brilliant’s quantitative abilities and has extensive experience in mixed methods and is as strong in her research as her ability to present impactful presentations and workshops.
Lauren Beronja

USER EXPERIENCE RESEARCHER
Lauren is a UX Researcher at Brilliant who comes to Brilliant with a background in Engineering rather than psychology. As such she is an experienced researcher and data collector herself, but also brings to life complex data sets, prototypes and surveys.
Laura Oswald

OPERATIONS LEAD
Laura’s functions include supporting key project communications and organization, as well as leading our operational strategy and process design.

Read Design for How People Think by founder John Whalen, PhD.

OUR BOOK

To systematically study the human experience, whether it be at work or how we live, we developed a framework of looking at multiple cognitive processes that make up conscious awareness. By both studying what people say and how they behave we create a full picture of what they are thinking and how products or services would best support their needs.

READ OUR BOOK

Join Brilliant’s psychologists for an AI + UX Coffee Talk.

EVENTS

Join us LIVE to explore the powerful convergence of artificial intelligence + psychological intelligence. Bring your questions and leave with practical insights and ideas to future-proof your research strategy.

SEE UPCOMING EVENTS