Solve the right problem.
Measure the market size. Know the competitive landscape. Align your strategy and the market need.
MARKET INSIGHTS
QUANTITATIVE SURVEYS
Make prioritization decisions with quantitative methods.
Rapidly answer questions about your customers such as prevalence of tool usage, feature interests, and pain points.
Survey customers at scale to understand market sizing, geographical disparities and answer other questions at scale.
Gather statistics on what customers are reporting as their needs.
COMPETITIVE ANALYSIS
Know your competition with competitive product analysis.
Create a comprehensive and at-a-glance summary of the competitor products and which are best-in-class as a comparison.
Allow product designers to easily see step-by-step processes, visualizations or other tools within your competitors products.
Have the information you need to uniquely position your product in the marketplace.
WORKSHOPS
Align your product with market needs through strategy workshops.
Ensure leadership and product teams are all informed as to the customer's needs.
Ensure all parties understand the competitive landscape and competition.
Consider if the business opportunity presented aligns with your business priorities and should be pursued.
CASE STUDY
Learn how we helped an AI startup align on a strategy and audience for their product.
Be Brilliant and take the next step.
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