How AI is Revolutionizing Product Discovery - Interview with Kene Anoliefo, Heard
In episode 27 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Kene Anoliefo, Co-founder at Heard. Kene Anoliefo discusses how AI-powered research is transforming product discovery by making it faster, more iterative, and seamlessly integrating qualitative and quantitative insights.
“We speed up the time it takes to run qualitative research from over four weeks in the old world to under 48 hours using Heard. ”
Heard is an AI-powered research platform that conducts, moderates, and synthesizes user interviews, reducing research timelines from weeks to days while enabling scalable, data-driven insights.
Key topics and takeaways from this AI 4 UX conversation include Kene’s take on:
Reducing Research Timelines: AI tools like Heard can now conduct user interviews, synthesize insights, and produce reports in under 48 hours, allowing research to keep pace with product development.
Blurring the Line Between Qual and Quant: How AI-powered research bridges the gap between open-ended exploration and measurable data.
More Frequent, Iterative, and Exploratory Product Discovery: The value of AI tools for research that allow teams to test multiple hypotheses in parallel, reducing risk and improving innovation.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
