Live Events
Join John Whalen, PhD, to explore the future of customer research, AI-powered insights, and human-centered design. Whether it’s an AI + UX Coffee Talk or a Maven Lightning Lesson, each event is designed to spark new ideas and give you practical strategies to apply immediately.
Upcoming Events
February 26
How to Leverage AI Moderation & Analysis for Interviews
Product and market research needs speed and depth. AI has the potential to let you scale without sacrificing rigor—unlocking new patterns faster. Learn how to avoid sacrificing rigor, and be able to do new studies you simply couldn't do before.
March 5
How to Use Synthetic Users in Research & Design
Understanding and implementing synthetic users can significantly broaden your thinking about what users need, how they might respond to a new product or service, and what you should ask real users. Know how they can be useful, and how to avoid over reliance on them.
Past Events
February 19
Essential AI Skills for Customer Research in 2025
Customer research tools are evolving faster than ever. AI is already reshaping how insights are gathered, synthesized, and acted upon. Researchers, designers, and product teams who adapt will lead the way—those who don’t risk being left behind.
February 12
Master AI Prompting for Customer Research
This session shows you how to harness advanced AI prompting to speed research and improve output quality—critical for professionals across UX, market research, product management, and design.
December 18
How Product Teams Can Do Faster, Better, and Cheaper Research with New AI Tools
AI is transforming product research and discovery. Product teams can conduct more high-quality research, quickly and with less cost than ever before! This will be an interactive LinkedIn Live session offering actionable strategies to help you keep user needs at the center of your work in the AI era.
December 4
Future-Proof Your Career: AI Research Skills You’ll Need in 2025
AI-powered tools are transforming UX research in 2025. Are you ready? Mastering AI tools isn't optional—it is vital. Join this 1-hour LinkedIn Live session and learn research skills that you need to future-proof your career.
November 20
How AI is Fundamentally Changing UX Research - Part 3: Research Repositories + ReOps
Research repositories are becoming increasingly essential for modern product teams, serving as a vital tool for organizing, searching, and leveraging past insights, and new tools allow for a rethink of how Research Ops can be handled.
AI Design For How People Think: A Thoughts-to-be-Done Framework
“Just add a chatbot” is technology-centered, not human-centered design. In this AI + UX Coffee Talk session, John Whalen, PhD, will draw from key principles in his book, Design for How People Think, and explore how to reframe Jobs-to-be-Done with a “Thoughts-to-be-Done” perspective. AI can be an amazing assistant…when it meets humans not just where they are but where they are thinking!
November 13
Accelerated Insights — Seven Days to Actionable Insights with AI
Waiting weeks for actionable research insights is often not an option in the fast-paced world of product development. In this AI + UX Coffee Talk session, we’ll share how we have adapted our process with AI to reduce weeks of work to just one week.
October 30
Be Brilliant and take the next step.
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