How AI for Research Lets Product Teams Focus on Strategy | Interview with Natan Voitenkov, Genway AI
In episode 25 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Natan Voitenkov, Co-Founder and CEO at Genway AI. Natan discusses how AI tools like Genway are expanding the target audience for research insights to include designers, product managers, and broader consumer insights functions.
“AI agents allow insights functions to focus more on storytelling and strategy rather than just data collection. ”
Genway is an AI-driven research platform that conducts human-like interviews at scale, helping businesses gather deeper insights, streamline research processes, and focus on driving strategic impact
Key topics and takeaways from this AI 4 UX conversation include Natan’s take on:
AI Across the Research Lifecycle: AI agents can assist across the entire research lifecycle.
AI as an Interviewer: The value AI can provide in creating a neutral, non-judgmental environment and reducing barriers to honest user feedback.
Democratizing Research: How smaller companies without dedicated research teams are leveraging AI tools to scale research effectively.
Building Trust in AI: The importance of building trust in AI systems and research methods – for users, interviewees, and the broader ecosystem.
Join our e-newsletter or subscribe to our YouTube channel for upcoming episodes and more #AI4UX content.
“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
