The Future of Product Discovery: AI-Driven Workflows and AI-Enhanced Creativity | Interview with Tash Ahmed, User Evaluation
In episode 18 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Tash Ahmed, co-founder at User Evaluation. Tash discusses how AI tools are enhancing insight generation for UX research and product discovery, significantly reducing analysis time, and addressing trust issues with AI-generated analysis.
“User evaluation has been doing that... AI can act as this tool that actually helps me brainstorm or think about new ideas. ”
User Evaluation offers flexible, customizable workflows designed to integrate seamlessly with researchers' existing processes, while also automating data analysis and insight generation with built-in human oversight and contextual validation.
Key topics and takeaways from this AI 4 UX conversation include Tash’s view on:
Reducing Analysis Time: How User Evaluation’s AI workflows drastically reduce data analysis time, enabling researchers to focus more on extracting actionable insights.
AI-Driven Knowledge Base for Product Discovery: AI as a tool that not only provides insights but also interacts directly with products to identify opportunities for improvement.
Mitigating AI Hallucinations: The ways in which User Evaluation ensures AI-generated insights are trustworthy by providing contextual validation, allowing researchers to verify the data.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
