AI Agents for Market Research: A New Era for Consumer Insights? | Interview with Chad Reynolds, Vurvey
In episode 17 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Chad Reynolds, CEO at Vurvey. Chad shares how Vurvey enhances UX research and product development with scalable insights, AI Agents for analysis, and on-demand consumer interactions.
“We’ve got a unique approach to insights and insight agents that can kind of peel out different insights. ”
Vurvey provides a solution that builds people-powered AI research systems to improve the depth and efficiency of research efforts. Chad speaks to common research challenges and the practical benefits of integrating AI tools into research and product development processes.
Key topics and takeaways from this AI 4 UX conversation include Chad’s take on:
Personalized Insights with AI: Offering personalized insights tailored to different functional teams within an organization to enhance the relevance and actionability of the research data.
On-Demand Consumer Interaction: How Vurvey makes the research process more flexible by providing on-demand interaction with consumer data.
Dynamic Consumer Personas: Vurvey allows for the creation of dynamic, AI-powered consumer personas that evolve based on real-time data.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
