How AI Is Changing UX Research Roles and Workflows - Interview with Eric Li, Versive
In episode 28 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Eric Li, Co-Founder at Versive.
Eric discusses how AI tools are transforming customer research by enabling faster interview-like studies, allowing for more research that produces better product decisions, and shifting researchers toward more strategic roles.
“AI lets you do more of the research you’re asked to do. … More research = better product decisions. ”
Versive is an AI-powered UX research platform that streamlines user interviews, usability testing, and analysis, so teams can conduct scalable qualitative research with dynamic AI moderation and near instant synthesis.
Key topics and takeaways from this AI 4 UX conversation include Eric’s take on:
Interview-Like Research at the Speed of Survey: AI-powered moderation as a tool for UX teams to reach larger and more diverse participant groups without logistical barriers.
Removing Operational Bottlenecks: How AI helps research teams scale their efforts and say “yes” to more studies and better product decisions.
Redefining the Role of UX Researchers: The evolution of the researcher role to focus more on analysis, storytelling, and decision-making rather than manual data collection.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
