AI as Your Research Partner, Not a Replacement - Interview with Tanya Berlina, Yasna.ai
In episode 29 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Tanya Berlina, Client Success Director at Yasna.ai. Tanya Berlina discusses how AI-powered research tools like Yasna enable UX researchers and product managers to scale qualitative research without losing depth, blend qualitative and quantitative insights for smarter decision-making, and streamline routine tasks while keeping human expertise at the center of the research process.
“Your expertise is still needed. You set up the research, and AI does the routine work for you. ”
Yasna is an AI-powered research tool that conducts and analyzes moderated qualitative interviews at scale, enabling researchers to collect rich insights across multiple languages and markets while automating routine processes like scheduling, moderation, and initial synthesis.
Key topics and takeaways from this AI 4 UX conversation include Tanya’s view on:
Conducting In-Depth Interviews at Scale: AI-driven tools like Yasna enable researchers to scale qualitative research and eliminate logistical constraints like scheduling and language barriers.
Shorter, More Frequent Interviews: Instead of conducting long, intensive interviews, researchers can now engage with participants in shorter, more agile research sessions.
Reducing Bias and Increasing Respondent Comfort: How AI moderators, unlike human interviewers, do not introduce personal bias and can create a judgment-free space.
Join our e-newsletter or subscribe to our YouTube channel for upcoming episodes and more #AI4UX content.
“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
