AI in Participant Recruitment is Transforming UX Research | Interview with Basel Fakhoury, User Interviews
In episode 24 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Basel Fakhoury, Co-Founder and CEO at User Interviews. Basel discusses how User Interviews’ AI-powered platform and integrations enable faster participant recruitment and AI’s potential to democratize research workflows and increase the ROI of user insights.
“By bringing down the friction, both in hours required and time to find participants, we allow a higher percentage of decisions to be informed by user research.”
User Interviews is a platform that streamlines participant recruitment for UX research by leveraging automation and AI-powered matching to connect researchers with high-quality, targeted participants quickly and efficiently
Key topics and takeaways from this AI 4 UX conversation include Basel’s perspective on:
Speed and Scalability in Research: User Interviews can significantly reduce traditional research timelines, enabling companies to integrate research seamlessly into rapid product cycles and make more decisions informed by user insights.
More Continuous Research: The paradigm shift in how research is used as AI tools allow for faster, smaller studies as an alternative to traditional, large-scale, "big-bang" research projects.
Integration of AI in Recruitment and Research Workflows: How User Interviews leverages AI behind the scenes — and can be integrated with AI-driven research tools — to deliver high-quality participants quickly and efficiently.
Focus on ROI and Research Democratization: As demand for proof of ROI in research grows, AI tools not only make research scalable and impactful but also broaden access to valuable insights.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
