New Series — AI vs. Human: A User Research Showdown
Brilliant is pleased to announce our upcoming in-depth series — AI vs. Human: A User Research Showdown — in which we will be sharing the results of our head-to-head test of AI models and human researchers across the generative research process. Download the executive summary of high-level findings — and get exclusive insights on applying AI in your UX and product research.
Artificial Intelligence vs. Human Intelligence
In the rapidly evolving world of user experience (UX) research, the rise of artificial intelligence (AI) tools presents exciting yet challenging opportunities. Brilliant’s team of psychologists and researchers recently conducted an empirical study to explore the impact of AI on generative UX research, comparing AI tools head-to-head with traditional human-led approaches.
Exclusive Insights & Actionable Strategies
By downloading the AI vs. Human executive summary, you’ll gain access to our high-level study findings along with actionable recommendations on effectively integrating AI into your UX research process. Additionally, you’ll receive access to our upcoming in-depth series that will detail the strengths and weaknesses of both human researchers and AI tools across the generative research process:
01: Creating interview guides and recruiting screeners
02: Moderating and note-taking
03: Generating insights
04: Creating personas
05: Creating experience maps
06: Our overall learnings
By the end of this series, you’ll learn:
Where AI excels in generative research
Where AI falls short in generative research
Where we see AI tools going
Why AI isn't an automatic time savings
How to choose the right AI tool
If you’re a product owner or UX researcher intrigued by the potential of AI in UX research, download the findings summary and join us to consider where human insight and artificial intelligence converge to create richer, more comprehensive user experiences.
