AI vs. Human: A User Research Showdown
Download the executive summary of our empirical study exploring how AI tools measure up to human-led research — and get exclusive insights on applying AI in your UX and product research.
Artificial Intelligence vs. Human Intelligence
In the rapidly evolving world of user experience (UX) research, the rise of artificial intelligence (AI) tools presents exciting yet challenging opportunities. Brilliant’s team of psychologists and researchers recently conducted an empirical study to explore the impact of AI on generative UX research, comparing AI tools head-to-head with traditional human-led approaches.
Exclusive Insights & Actionable Strategies
By downloading the AI vs. Human executive summary, you’ll gain access to our high-level study findings along with actionable recommendations on effectively integrating AI into your UX research process. For more insights, explore our in-depth six-part series that details the strengths and weaknesses of both human researchers and AI tools across the generative research process:
Part 6: Our overall learnings
By the end of this series, you’ll learn:
Where AI excels in generative research
Where AI falls short in generative research
Where we see AI tools going
Why AI isn't an automatic time savings
How to choose the right AI tool
If you’re a product owner or UX researcher intrigued by the potential of AI in UX research, download the findings summary and join us to consider where human insight and artificial intelligence converge to create richer, more comprehensive user experiences.