Harness AI for Customer Insights and Data-Driven Business Decisions | Interview with Moodi Mahmoudi, Next
In episode 12 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Moodi Mahmoudi, Co-Founder and CEO at Next. He discusses how the AI-powered product discovery platform helps everyone from executives and product teams validate day-to-day product decisions and big-picture ideas with customer insights.
“A lot of the stuff that we were doing wouldn’t have been possible without AI. It’s not like we used to have a tool and now AI is there and we’re sprinkling some AI... We were AI born.”
Moodi speaks to the potential of AI integration in UX and discovery research to address fundamental industry challenges, making processes more efficient, scalable and evidence-based. He explains how Next is designed to be used across various roles and make it easier to share and act on insights across the organization.
Key topics and takeaways from this AI 4 UX conversation include Moodi’s perspective on:
Evidence-Based Insights: Next aims to ensure transparency and trust in data by delivering insights backed by actual customer clippings.
Eliminating Manual Tagging: How Next addresses common pain points for researchers including the need for manual tagging and by helping to create deliverables like PRDs and user personas.
Making the Research Process More Scalable: The value of AI solutions in improving the researcher to product team ratio and making research accessible.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
