AI-Powered Research: From Data to Decisions Faster - Interview with Marco Rovagnati, Quallie.Ai

In episode 30 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Marco Rovagnati, Co-Founder at Quallie.Ai. Marco shares how AI-powered research tools are eliminating tedious UX research and product discovery tasks, making insights more dynamic and actionable, and ensuring research remains accessible for strategic decision-making.

We’re seeing a transition from ‘Here’s your deck’ to bringing research to life—pulling up real, qualitative data on demand.
— Marco Rovagnati, Quallie.Ai

Quallie.Ai is an AI-powered research platform that streamlines qualitative analysis by automating transcription, structuring insights, and enabling dynamic retrieval of research findings to support faster, more informed decision-making.

Key topics and takeaways from this AI 4 UX conversation include Marco’s perspective on:

Eliminating Tedious Research Tasks: Expanding the capabilities of researchers by automating time-consuming manual tasks like transcription, creating grids of findings, and generating video clips.

Research is Becoming More Dynamic and Actionable: AI tools help researchers transition from static deliverables like Powerpoint decks to more interactive and immersive storytelling.

Increasing the Shelf Life of Research Insights: How AI-powered repositories ensure research isn't just archived and forgotten but remains accessible for future queries.

Watch the full conversation on YouTube


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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.

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AI as Your Research Partner, Not a Replacement - Interview with Tanya Berlina, Yasna.ai