BRILLIANT STRATEGY
Build a sound business case for your product.
Measure the market size. Know the competitive landscape. Align your strategy and the market need.
Size your market
Quantitative Customer Surveys and Market Sizing
Rapidly answer questions about your customers such as prevalence of tool usage, feature interests, and pain points.
Survey customers at scale to understand market sizing, geographical disparities and answer other questions at scale.
Gather statistics on what customers are reporting as their needs.
Know your competition
Competitive Product Analysis
Create a comprehensive and at-a-glance summary of the competitor products and which are best-in-class as a comparison.
Allow product designers to easily see step-by-step processes, visualizations or other tools within your competitors products.
Have the information you need to uniquely position your product in the marketplace.
Align product strategy and market need
Product Strategy Workshop
Ensure leadership and product teams are all informed as to the customer's needs including qualitative and quantitative findings.
Ensure all parties understand the competitive landscape and competition.
Consider if the business opportunity presented aligns with your business priorities and should be pursued.
Case Studies
Explore all our services
Uncover customer insights and needs
Contextual Interviews
Psychological Profiles
Experience Maps
Size up the opportunity and the competition
Quantitative Surveys and Market Sizing
Competitive Product Analysis
Product Strategy Workshops
Validate your product direction
Product Concept Workshops
Prototype Creation
Iterative Design and Hypothesis Testing
BE BRILLIANT
Imagine a world where you:
Deeply understand your users, the competitive landscape, and the right product-market fit
Are confident in your most important product decisions because Brilliant gave you the intel you needed to make the right choices.