Aligning on the strategy and audience for an AI startup

CLIENT

Well-funded international start up

QUESTION

There are so many potential customers, so who should we focus on first?

SOLUTION

Over the course of a two-day cross-continent virtual workshop, our client’s team collaborated to align on: Key customer challenges, which of their potential target audiences might be best served by their AI technology, how people work today, and how they need to position their product which would serve employees of large corporations in a very new way.  The team came out aligned and with a much clearer focus on the needs they would seek to satisfy as they created their product.