BRILLIANT INSIGHT
Brilliant experiences require profound customer understanding.
Uncover what drives your customers. Observe how they think, feel, live, and work. Identify their unmet needs and possible market opportunities. Understand what they want to accomplish.
Meet your customers where they are
Contextual Customer Interviews
Know how your customers think, feel, live, and work.
Capture both verbal and non-verbal behaviors, including interactions with technology, and emotions.
Identify existing pain points, and the underlying psychology behind them.
Understand their why
Psychological Profiles (Personas)
Differentiate your customers into unique segments based on their how they think, act and feel.
Inform product design, value propositions, and marketing by understanding the psychology underlying your customers’ actions.
Understand their jobs-to-be-done
Experience Mapping
Map out their activities and goals.
Understand what they seek to accomplish, and where there are pain points, and why.
Inspire product and service ideas.
Case Studies
Explore all our services
Uncover customer insights and needs
Contextual Interviews
Psychological Profiles
Experience Maps
Size up the opportunity and the competition
Quantitative Surveys and Market Sizing
Competitive Product Analysis
Product Strategy Workshops
Validate your product direction
Product Concept Workshops
Prototype Creation
Iterative Design and Hypothesis Testing
BE BRILLIANT
Imagine a world where you:
Deeply understand your users, the competitive landscape, and the right product-market fit
Are confident in your most important product decisions because Brilliant gave you the intel you needed to make the right choices.
You and your team placed a big bet on a product and are terrifically successful.