Measuring the market size for an innovative new SAAS product

Strategy
Written By John Whalen

CLIENT

A leading global search company.

QUESTION

How many of our potential customers are considering product alternatives and who are they?

ACTIVITIES

  • Quantitative Customer Survey

  • Audience Segmentation

  • Psychological Profiles

  • Market Sizing

SOLUTION

Brilliant completed a large survey of hard-to-find quantitative research experts and marketers, identifying key differentiation in the needs and the approach to selecting products between high- and low-budget SAAS clients.  Importantly, our findings challenged existing assumptions within the team about who best to target, updating their approach and positioning.

 
John Whalen
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