Get Insights in Hours and Virtual Consumer Feedback | Interview with Kathryn Topp, Yabble
In episode 20 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Kathryn Topp, CEO and Founder at Yabble. Kathryn discusses how AI tools are impacting UX research and consumer product innovation by accelerating insights, enabling rapid product iteration, and uncovering emerging trends like the convergence of physical and digital experiences.
“You can interact with virtual consumers and get feedback on new ideas or products instantly.”
Yabble offers AI-powered solutions for rapid data analysis, virtual audience creation, and insights generation, helping researchers and consumer product teams efficiently gather and interpret user feedback across various stages of product innovation.
Key topics and takeaways from this AI 4 UX conversation include Kathryn’s perspective on:
Acceleration of Insights Creation: How Yabble, allowing near real-time feedback and iteration, can be used to gain insights much faster than traditional methods, providing more time to think, create and innovate.
Faster Product Iteration and Testing: Ideal use cases for AI-powered research tools including rapid product testing and innovation, quick feedback on new product features, and comparison with competitor offerings.
Emerging Applications in B2B Research: AI tools that create virtual audiences are now being adapted for B2B environments, allowing researchers to gather insights from traditionally difficult-to-reach professional audiences.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
