Can AI automatically take notes and synthesize your research data? | Interview with Prayag Narula, Marvin
In episode 09 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Prayag Narula, Co-Founder & CEO at Marvin. Prayag shares how AI into UX tools like Marvin can help break down silos within organizations by making research accessible to not just researchers but also designers, product managers, and strategic planners.
“Think of this as an AI research assistant that helps you conduct research with automatic note taking and synthesis.”
Prayag highlights how AI is not only automating individual tasks, but is more fundamentally transforming roles, enhancing strategic influence, and fostering better integration and communication within organizations. He shares Hey Marvin, an AI-powered research repository designed to centralize, analyze, and share UX research data across an organization, enhancing workflows and breaking down silos between teams.
Key topics and takeaways from this AI 4 UX conversation include Prayag’s take on:
Enhanced Research Workflows: The ways AI functionality like automatic note taking, data synthesis, and thematic analysis can fundamentally change how research is conducted and utilized.
Breaking Down Organizational Silos: How the integration of AI into UX tools like Marvin helps break down silos within organizations by making research easily accessible to designers, product managers, and strategic planners.
AI to Support Strategic Decision-Making: By providing quick access to synthesized research data, these tools can inform high-level decision-making processes and elevate the UX research role in companies.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
