OUR WORK

Our product insights make an impact.

Read on to learn how we’ve helped our clients with iterative prototyping and testing to refine product concepts before their launch date.

LEARN MORE ABOUT PRODUCT INSIGHTS

CASE STUDY

Preparing a Professional SAAS Service for Worldwide Launch

After acquiring a major competitor in the market, our client needed to understand how two very different systems should be brought together to form a singular, cohesive experience for their customers.

A leading financial industry news provider had recently acquired a competing product that closely mirrored their own. The acquisition presented a unique challenge: integrating the two products into a unified, seamless offering that would satisfy both existing and new users. To accomplish this, they needed to understand what an ideal experience would look like in this consolidated product, ensuring it met user expectations and set a new standard in the competitive financial research landscape.

CHALLENGE

Brilliant conducted a thorough competitive analysis, examining not only the client’s two products but also key competing tools to gain a comprehensive understanding of the information-gathering behaviors, goals, and workflows of financial researchers. Our approach included advanced prototyping, iterative usability testing, and the use of state-of-the-art eye-tracking technology to capture detailed insights into user interactions and preferences. This combination of methods allowed us to pinpoint optimal feature integrations and to refine the user interface based on real-time feedback, ensuring a cohesive, intuitive experience.

APPROACH

Through eye-tracking analysis and interactive user testing, we identified essential improvements and established a clear hierarchy of user needs across both products and competitor offerings. This data-driven approach illuminated which features and functionalities were most compatible with user expectations and work habits.

The end result was a unified SaaS platform that seamlessly integrated the best elements of both products, providing a cohesive, high-value solution that satisfied the needs of both legacy and new users.

With this robust, consolidated tool, our client strengthened their market position and offered their users a streamlined, optimized research experience.