OUR WORK

Our market insights make an impact.

Read on to learn how we’ve helped our clients size up the competition with surveys, workshops, and competitive analyses.

LEARN MORE ABOUT MARKET INSIGHTS

CASE STUDY

Guiding an AI Startup to Align on a Product Strategy

A startup with new AI technology had multiple potential audience their product might serve. Through a hands-on innovation workshop, we helped the team align on the right audience to prioritize for the initial launch.

An international startup with substantial funding had recently developed an innovative AI technology with the potential to transform workplace efficiency and productivity. However, with a wide range of possible applications and potential user groups, the startup faced a critical decision: determining which audience segments to target. This choice would shape the tool’s core features, functionalities, and market positioning, ultimately impacting its adoption and long-term success.

CHALLENGE

Brilliant facilitated a two-day, cross-continental virtual workshop designed to bring alignment and clarity to the client’s strategic direction. Through a series of collaborative exercises, the client’s team explored key customer challenges, examined potential target audiences, and analyzed current work practices. The workshop aimed to uncover the needs and preferences of employees in large corporations who would benefit most from this AI technology. Together, we delved into the evolving workplace landscape, identifying areas where the tool could add the most value and discussing optimal positioning to introduce the technology as a transformative solution for modern corporate environments.

APPROACH

The workshop resulted in a unified team vision and a well-defined focus on the core needs the product would address. This clarity provided the foundation for early concept sketches that began to bring the product to life, as well as a set of proto-personas that illuminated the motivations, pain points, and expectations of their target users.

Equipped with these strategic insights, the client was positioned to move forward with a targeted product development approach, maximizing their potential to deliver a valuable and impactful solution in the corporate AI landscape.