The Value of Working with Psychology PhDs to Drive Strategic Decisions
In the ever-evolving landscape of business, understanding your customers' behaviors and needs has become a crucial element for success. Gone are the days when simple self-reports were enough to understand consumer choices. At Brilliant Experience, we’ve taken a leap forward by delving into the very psychology that underpins consumer behaviors. Our goal is to provide you with unparalleled psychological insights about your customers that empower you to make brilliant strategic decisions.
At the heart of these advantages are the psychology PhDs at Brilliant Experience.
Diving into the Depths of Customer Psychology
Probing far beyond the surface, our team of psychology PhDs has a unique ability to uncover deeper insights from research. Trained to study more dimensions of human thinking, they leverage the Six Minds framework, which delves into the six fundamental aspects of human thinking: attention, memory, language, emotions, problem-solving, and wayfinding. By tapping into this framework, our PhDs paint a vivid picture of your customers' thought processes and motivations. And because time is of the essence in product development, the team swiftly unravels the "why" behind your customers' needs.
The Bridge between Science and Strategy
At Brilliant Experience, we've mastered the art of extracting tangible business value from psychological insights. It's not just about understanding human behavior, it's about translating that understanding into strategic decisions that propel your products and innovations forward. We seek the perfect balance between scientific rigor and practicality, providing you with insights that fuel your confidence in future product directions.
Meet the Minds Behind Brilliant Experience
Leading our team of psychology PhDs is John Whalen, a trailblazer in the field of digital psychology. With a wealth of experience and a PhD in Cognitive Psychology, John has not only authored the acclaimed book "Design for How People Think: Using Brain Science to Build Better Products," but he has also worked with Fortune 500 giants such as Google, PayPal, Bloomberg, and more.
Sarah Fairchild, PhD is a Senior User Experience Researcher and Cognitive Psychologist at Brilliant Experience. She received her Ph.D. in Cognitive Psychology from the University of Delaware where she studied linguistic processing, category formation, and social cognition in children and adults.
John’s background in cognition, decision making and reasoning along with Sarah's expertise in linguistic processing and social cognition, together create a powerhouse of psychological insight that drives product innovation.
A Brilliant Tomorrow
In business, innovation is the cornerstone of growth. At Brilliant Experience, we're not just offering psychological insights, we're offering a compass to navigate the vast landscape of consumer behavior. From the very inception of an idea to its fruition, we're here to guide you every step of the way. With a team of psychology PhDs who can decipher the Six Minds, provide swift insights, and bridge the gap between science and strategy, you're equipped with the tools to make decisions that are, quite simply, brilliant.