How AI Can Increase Stakeholder Engagement with UX Research | Interview with Henrik Mattsson, Lookback
In episode 03 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Henrik Mattsson, CEO of Lookback. He highlights the value of collaboration in product development and the role AI can play in facilitating stakeholder engagement with UX research insights to create better user experiences.
This episode spotlights Lookback’s Eureka functionality and the evolving landscape of UX research. Henrik explains how Eureka streamlines the gathering of qualitative data and fosters a more collaborative and engaging environment for teams to work with those insights, driving towards more user-centered products.
“The future belongs to UX Research... AI is going to empower UX researchers and bring them to the core of decision-making processes.”
Key topics and takeaways from this AI 4 UX conversation include Henrik’s take on:
Reducing the Time from Interview to Insight: AI features within Lookback that help qualitative researchers efficiently sift through data to find actionable insights.
Community and Co-creation Over Competition: Viewing other tools and companies in the space as co-creators, rather than competitors, in solving UX research challenges.
The Long-term Impact of AI on UX Research: How AI innovations can continue to make UX research more accessible across industries while enhancing the product development process with deeper user insights.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
