AI Meets UX: Enhancing Surveys with Voice | Interview with Philip Brook, Voiceform
In episode 15 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Philip Brook, Co-Founder at Voiceform. We discuss how AI can make surveys more interactive, enabling researchers to quickly analyze data and summarize participant responses and follow up on those responses to gather deeper insights.
“You’ll be able to have a lot more context behind your quantitative scores and answers...which will definitely help you kind of increase your speed to insight.”
Voiceform merges traditional quantitative surveys with AI-enhanced qualitative interviews. It seeks to use AI to provide the very best respondent experience and help researchers expedite data analysis and response synthesis, providing faster insights.
Key topics and takeaways from this AI 4 UX conversation include Philip’s take on:
• Combining Quantitative and Qualitative Research: Voiceform’s hybrid approach that merges traditional surveys with AI-enhanced qualitative interviews.
• Speed to Insight: How AI helps researchers expedite data analysis and response synthesis, providing faster insights.
• Focus on the Respondent Experience: The importance of ensuring a positive experience for respondents and how this can lead to higher quality data and better engagement.
Join our e-newsletter or subscribe to our YouTube channel for upcoming episodes and more #AI4UX content.
“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
